Tuning TV into Security.

Vestel, one of Europe's largest TV manufacturers, will be showcasing DRM-ready Connected TVs and hybrid set-top boxes, at the upcoming ANGA Cable tradeshow. The result of close collaboration with Discretix, the leading provider of field-proven content protection solutions, will see the deployment of widely supported Microsoft[R] PlayReady[R] digital rights management (DRM) technology across Vestel's range of TVs and set-top boxes. This major rollout of embedded DRM will be a catalyst for premium video on demand (VOD) and over-the-top television (OTT-TV) services. Moreover, these technologies significantly broaden the available range of multimedia types and uses such as file downloads, content sharing and much more.

At the forefront of content protection for more than a decade, Discretix' Multi-Scheme DRM Client has been widely adopted by TV, STB and platform manufactures in Europe, Asia and the US. Discretix' Multi-Scheme DRM Client delivers significant benefits to device manufacturers including: short time-to-market, considerable R&D savings and the ability to seamlessly support multiple updates to the operating system. Moreover, the client's increased security level and optimized CPU utilization ensures the secure and efficient delivery of video on demand to the end-user.

"Internet video will become a routine part of TV viewing very fast," said Paul Gray, Director Europe TV Research at DisplaySearch, "as broadcasters add services through platforms such as Hbb.TV and set makers are partnering with movie rental companies to build on-demand services. However, rights holders will want to be reassured that their property is protected - security functions are a critical part of the ConnectedTV."

"ConnectedTV marks a major inflection point in the entertainment industry, and robust security is essential for this market to achieve its potential," said Hakan Kutlu, Deputy Director of Vestel Foreign Trade. "We chose Discretix for the deployment of this key enabling technology, due to the depth and breadth of their security expertise."

Microsoft PlayReady technology is designed to enable digital entertainment services across devices and software applications, with a specific focus on meeting the needs of content owners, network operators, service providers and device manufacturers. PlayReady provides support for a wide range of business models including purchase, subscription, rental, pay-per-view, preview and super-distribution.

The Discretix implementation of Microsoft PlayReady provides the essential elements required for a robust implementation on open operating systems such as Android, MeeGo and Linux. These elements enable device manufacturers and service providers to comply with the security and robustness rules for PlayReady, adhering to the stringent requirements set by major studios and content providers, as well as secure content data paths. Security elements integrated in the DRM client include: secure provisioning and revocation, enhanced anti-rollback, secure data storage, optimized crypto and integration with hardware security elements.

For more about Discretix Multi-Scheme DRM Client with PlayReady support, visit http://www.discretix.com/DRM/Microsoft_PlayReady/. About Vestel: Vestel Group are comprised of 25 companies operating in manufacturing, technology development, marketing, and distribution fields in the consumer electronics, digital technologies, and household appliances, with € 3.7 billion turnover. Vestel is one of the largest TV manufacturers in Europe accounting for 15% of the LCD TV, as well as 25% of the digital set-top boxes markets in Europe. For more information please visit www.vestel.com.tr. About Discretix: Discretix' security solutions are deployed in a wide range of consumer electronics devices enabling services and applications, while protecting the device and its contents. Discretix' products include embedded security co-processors and a broad range of security applications. The solutions are tightly integrated into the device, enhancing security without compromising the user experience. Discretix, a privately-owned company, serves the needs of some of the world's best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market. For more information, please visit www.discretix.com. Discretix is a trademark of Discretix, Ltd. Other products and trade names mentioned herein are the trademarks of their respective owners. Microsoft and PlayReady are trademarks of the Microsoft group of companies.

Keywords: Advertising, Asia, China, Discretix, Entertainment, Leisure, Linux, Manufacturing Technology, Marketing, Semiconductor, Software, Television.

This article was prepared by China Weekly News editors from staff and other reports. Copyright 2011, China Weekly News via VerticalNews.com.