Time Warner Cable Introduces Hispanic Campaign.

Time Warner Cable announced the launch of their new 2011 Hispanic consumer brand campaign, Mi Vida, A Mi Manera (My Life, My Way).

In a release, the Company noted Mi Vida, A Mi Manera was designed to inspire and create a tangible opportunity for real people to realize their dreams.

Abel Ullon, the 2010 winner of the Alcanza La Fama singing contest, is featured in one of the brand spots that tells the story of how high speed internet help him jump start his music career. To further elevate his career, he will be featured as one of five finalists to perform at the Latin Billboards New Artists Showcase on April 27 in Miami, as part of a Time Warner Cable and Telemundo partnership. His journey to the Latin Billboards will be documented in a series of webisodes that will live on Time Warner Cable's Mi Cultura Facebook page.

"Latinos yearn for experiences that are in tune with their way of living, their passions and interests," said Martinez de Rodriguez, Senior Director, Corporate Target Marketing at Time Warner Cable. "Time Warner Cable's Mi Vida, A Mi Manera campaign was created to go beyond a :60 spot and deliver on the unique entertainment and communication needs of Hispanic customers in order to deepen their emotional connection with our brand."

Castells and Asociados Advertising, Time Warner Cable's AOR, led and created all creative for the 2011 campaign, which were shot under Director, Jorge Colon, and Director of Photography, Frankie DeMarco. Edelman Multicultural is handling all consumer engagement via social/traditional media and signature events.

Time Warner Cable is a cable operator.

((Comments on this story may be sent to newsdesk@closeupmedia.com))